The owners of Courage B allege the TV star drowned their apparel company in debt after acquiring a 30 percent equity stake for $800,000 and gaining control.

Backers of the Boise, Idaho-based supermarket chain are selling 65.8 million shares at $18 to $20 apiece.

It's a major shift for two familiar consumer brands.

Chains like Mariano's and Jewel, however, are not likely among them.